FNBC Bank was one of four banks honored by the American Bankers Association last week with an award recognizing the nations best bank marketing videos. The second annual ABA Bank Marketing Video Awards, presented at the ABA Bank Marketing Conference in New Orleans, featured nearly 300 entries from banks of all sizes nationwide.
FNBCs video FNBC + Boyd Jackson = Better Togetherreceived the award for the Best in Asset Category: Under $500 Million. The video was recognized for its focus on the value of a long-term relationship with a local community bank. In the video, Boyd Jackson, a bank customer since 1941, talks about living right across the street from FNBC and borrowing $150 to buy a team of mules to farm with. Also featured in the video is FNBC Chairman Martin Carpenter.
A panel of bank marketing experts evaluated the production value, creativity and messaging of all entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting in July, where more than 6,000 voters determined the winners. The video may be viewed on the ABA Bank Marketing website ABA awards
The ABA Bank Marketing Conference is an annual gathering of retail bankers, marketers and executives from across the nation to discuss trends and focus on their role in transforming the delivery of banking services to meet the needs and expectations of their customers.
WebReadyTM Powered by WireReady® NSI