Credit: Timothy WhiteJames Taylor grew up in North Carolina, and his hometown area was devastated recently by Hurricane Florence. Now, the folk-rock legend has partnered with The Food Bank of Central & Eastern North Carolina to launch the “James Taylor Million Meals Challenge,” which will provide food, water and supplies to those displaced by the storm in more than 20 counties in the state.
Taylor has posted a video on his official YouTube channel and Facebook page in which he shares details of the campaign and asks people to donate to the cause. In the clip, underneath an instrumental version of James’ classic “Carolina in My Mind,” he explains that the challenge’s goal “is to raise enough money to provide one million meals to people in crisis who desperately need the help.”
He points out, “If you contribute, we will match your donation dollar for dollar until we have met our goal of a million meals, and fulfilled this commitment to our neighbors through the food bank.”
Every $10 donated the food bank will be able to provide 100 meals to those in need.
Taylor adds that he and his wife “are inspired by the resilience of people [impacted by the recent hurricanes] in Florida and in the Carolinas, neighbor helping neighbor, and by people from all parts of the country pitching in to do their part.”
You can donate by visiting FoodBankCENC.org/JamesTaylor.
James launches a new joint tour leg with Bonnie Raitt on February 5 in Cincinnati. Check out all his dates at JamesTaylor.com.
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