Photo: Arvest Benton County Marketing Director and Million Meals Chairman Kyle Roberts (center) attended the Public Relations Society of America event and accepted the Silver Anvil on behalf of the bank. Also in attendance was Ginger Daril, director of public relations for Sells Agency of Little Rock. Sells Agency partners with Arvest for Million Meals and other campaigns.
Arvest Bank has received a Silver Anvil Award for its 2018 1 Million Meals Campaign. The award was presented at a ceremony held at the Edison Ballroom in New York City. The campaign, now known as Million Meals, is an initiative fighting hunger in the more than 135 communities Arvest serves by raising food, funds and awareness.
The Silver Anvils have been presented annually by the Public Relations Society of America since 1944 and are touted as the Oscars of the communications industry. They are designed to recognize the best public relations campaigns of the year and the highest standards of performance for the profession.
Arvest won in the category of Most Effective Corporate Social Responsibility Campaign.
The campaign combines contributions from the bank and its associates with those from its customers and community members to support local food partners in Arvest markets. The 2018 campaign raised more than 2.1 million meals, and since its inception in 2011, the initiative has provided more than 16 million meals to those in need across the bank's four-state footprint.
Arvest Marketing Director Jason Kincy says, "The Million Meals campaign is one of the most meaningful and rewarding endeavors we undertake every year, and because helping our neighbors in need is so close to all of our hearts, this recognition is extra special."
Kincy says, "Additionally, to be chosen as a winner among a field of national, heavyweight-level companies and corporations is very fulfilling. It is an extra stamp of approval that what we are doing with Million Meals is working."
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