The Arkansas Department of Parks and Tourism is the recipient of the silver award from the 2016 North American Travel Journalists Association Awards Competition for the Destination Social Media or Marketing Campaign category. Bob Knight, General Manger of KTLO, Classic Hits and The Boot and Commissioner with the Arkansas Department of Parks and Tourism, says the award is in recognition of the department’s Parkansas Vacation Getaway campaign.
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The Parkansas campaign employed humorous videos and social media posts to highlight may of Arkansas’ 52 state parks, seven National Park System sites, and numerous municipal recreation areas through a “park personality” quiz and a park vacation grand prize giveaway. The campaign drew over 67,000 views to the Parkansas landing page on Arkansas.com and the giveaway received over 21,000 unique registrants.
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