Dian’s closes the doors for the last time

Dian’s Fashions, a Mtn. Home icon in women’s clothing for over forty years, closed their doors for the last time Wednesday. Carol Boogaart
purchased the store 36 years ago, kept the name, that of the
founder of the store, and started the journey now coming to an end.Boogaart says her goal was to provide a satisfying, pleasurable shopping experience for customers by carrying up-to-date women’s fashions, made from the finest fabrics, in a wide variety of sizes and styles, plus quality accessories for coordinated head-to-toe dressing in one location, capped off with the highest level of personal attention to each shopper’s needs, on every visit.

Boogaart said, through the years, her staff was always willing to do whatever it took to be sure a client loved their selections and looked their very best, and considers it one of the main reasons the store
was in business so long.

The interaction with her customers is what she’s going to miss the most,
according to Boogaart, who has spent much of her life in the clothing industry, but says it’s just time to retire. She elected to sell out Dian’s fashions and accessories to her customers, rather than selling the business, because of those long-time, priceless personal relationships, which she will always treasure.

Boogaart says it’s been a joy and a privilege serving women here and across the state, and thanks everyone for their patronage. She has especially appreciated all the congratulatory wishes from Dian’s clientele during these last weeks of operation.

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