Arkansas freshman standout Darius Acuff Jr. has signed a signature shoe deal with Reebok, becoming the first NCAA men’s player to earn that distinction from a major U.S. brand while still in college.The landmark deal was confirmed by Reebok’s head of basketball, Jide Osifeso, marking a significant moment in the evolving NIL landscape.
Acuff’s partnership signals a shift in college athletics, as elite players are now able to secure major endorsement opportunities before turning professional.
WebReadyTM Powered by WireReady® NSI