Business News: Carter’s Jewel Chest among ‘America’s Coolest Jewelry Stores’

A local retailer has been named among “America’s Coolest Jewelry Stores” by a publication covering jewelry store owners in North America. INSTORE Magazine placed Carter’s Jewel Chest in its top eight of the Big Cool division for stores with at least six employees.

Over 80 stores participated in the 19th annual contest highlighting the top examples of independent jewelry retailers in the continent. Stores are judged by industry professionals in exterior and interior appearance, store biography, marketing, web presence and overall individuality.

The judges reported Carter’s Jewel Chest as an inviting, cozy and comfortable place to visit. According to INSTORE, the store in the Town East Centre is a modern design with a neutral palette for a timeless appeal. Its unique features include a complimentary electric car charger, a playroom for children and a hospitality bar serving cookies and drinks, including draft beer from a local brewery. In addition, brand mini-boutiques and a diamond island in the store allow for easy shopping.

Carter’s Jewel Chest was founded by T.C. and Beth Carter in 1976 and underwent an expansion and renovation nearly two years ago. Second-generation jewelers and gemologists Chris and Nicole Carter are current partners in the business. Chris Carter manages the store with Beth Carter’s assistance. T.C. Carter is retired, and Nicole Carter is home with her four children.

The top eight winners in two divisions (“Small Cool” and “Big Cool”) are featured in INSTORE and at as monthly Cool Stores in issues from August 2020 to June 2021.

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